In recent years, there has been an influx of foreign telenovelas on our screens – a status quo which has been a bitter pill for many industry players – especially actors/actresses and movie producers.
The most popular and longest running among these in Ghana now is Kumkum Bhagya – an Indian soap opera aired daily on Accra-based Adom TV.
Ghanaian filmmakers have in recent past called on authorities to regulate or possibly stop local TV stations from airing these contents as a result of its negative impact on the local film industry.
However, Ola Kwaku Michael, former Public Relations Officer of the Film Producers Association of Ghana (FIPAG) has stated the battle won’t yield any positive result.
The talent manager’s comment comes after a photo of H.E. Samira Bawumia, the wife of the Vice President of the Republic of Ghana surfaced on Facebook. In the image, she poses next to Pammi, one of the characters in the popular Indian telenovela.
“Have your say. But stop fighting kumkum bagya. Its a lost battle! Well done 2nd lady. You are a great inspiration to the Ghana film industry,” the filmmaker said.
Ola’s comment comes barely a week after Ghanaian actress and movie producer Yvonne Nelson called on confreres in the industry to shun away from “slaying on the red carpet” and rather look at ways of saving the ailing Ghanaian movie industry.
The Second Lady was in Mumbai, India for the International Conference in Women Trafficking last week where she spoke on the holistic approach to tackling the menace of human trafficking.